In the highly competitive glazing industry, obtaining quality leads is essential for the growth and success of your double glazing company. As a tradesperson, it is crucial to have a professional online lead generation strategy to dominate your local area and position yourself as a reputable double glazing firm. In this comprehensive guide, we will explore proven strategies and techniques to help you generate leads online as a tradesman in the UK.

Understanding the Changing Landscape of Lead Generation

Traditionally, double glazing companies relied on outbound marketing methods such as cold-calling, door-to-door sales, and email campaigns to generate leads. However, these methods can be expensive and often unpopular with the general public. In today’s digital age, it is more cost-effective and efficient to leverage online marketing strategies that have been tested and proven in the double glazing industry.

Optimising Your Website with Local Landing Pages

One effective way to generate leads for your double glazing company is by creating quality optimised landing pages. Many digital agencies overlook the importance of landing pages, but they play a crucial role in attracting local customers who are searching for specific services in their area. Instead of relying on your homepage to target multiple locations, it is essential to create dedicated landing pages for each area you serve. These local landers can attract high-quality double glazing sales leads and improve your search engine rankings.

Implement Strong Calls-to-Action

A well-crafted call-to-action (CTA) is a powerful tool for generating leads for your double glazing company. A CTA should stand out from the surrounding content, use power words such as “Want, Free, Save, Now, Try,” and convey a sense of urgency. It should clearly state what the customer will receive and be easy to understand. By underestimating the importance of a compelling CTA, many double glazing companies miss out on potential leads. Don’t make this mistake – optimise your website with strong CTAs to drive conversions.

The Importance of Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is the process of improving your website’s performance to increase the percentage of visitors who convert into leads or customers. By analysing user behaviour, conducting A/B testing, and optimising your website’s design, layout, and content, you can enhance user experience and drive more conversions. Implementing CRO strategies can significantly improve lead generation for your double glazing company.

Building a Strong Brand Image

In the double glazing industry, trust is essential for customers when choosing a window replacement company. Building a strong brand image is crucial for generating leads and increasing sales. Ensure that your online marketing platforms, such as your website and social media profiles, portray your company’s address, contact details, logo, reviews, and case studies in a professional and trustworthy manner. By establishing trust with your potential customers, you can significantly boost lead generation for your double glazing company.

Leveraging Pay-Per-Click Advertising (PPC)

Pay-per-click (PPC) advertising, such as Google AdWords, can be an effective way to generate leads for your double glazing company. While PPC campaigns can seem daunting, they can be managed by professionals or learned through online tutorials. By targeting specific keywords and optimising your ads, you can quickly achieve a high ranking on Google and generate leads in a short period. PPC advertising allows you to set a comfortable budget and start generating leads for the cost of a meal.

Google Local Services Ads

For certain trades and professions Google offers local services ads that enable your business to appear when someone in your local area searches for a service your business offers. You can increase the legitimacy of your ads by verifying your business with Google beforehand. 

Utilising Lead Generation Platforms

Registering your double glazing company on lead generation platforms can significantly enhance your online presence and attract more leads. Platforms like Checkatrade, Bark, My Builder, and Trust A Trader connect tradespeople with potential customers in need of their services. By creating a comprehensive profile and showcasing your expertise, reviews, and previous work, you can stand out to potential customers and increase your chances of generating valuable leads.

The Power of Local SEO

Investing in local search engine optimization (SEO) is crucial for generating leads for your double glazing company. Local SEO focuses on optimising your website and online presence to rank higher in local searches. By targeting location-specific keywords and optimising your content, you can attract customers searching for double glazing services in your area. Local SEO strategies include optimising your website’s meta tags, creating high-quality content, building local citations, and obtaining backlinks from reputable local sources.

Maximising the Potential of Business Listings

Another effective strategy to generate leads for your double glazing company is by utilising business listings, such as Google Business. By creating and optimising your business listing, you can take control of how your company appears in online searches and maps. Ensure that your listing includes important details such as reviews, service catalogue, photos of completed work, accurate address, and contact information. A well-optimised business listing can significantly improve your visibility and attract more leads.

Google Business

A well optimised Google Business account is a must for any local service provider as it is linked to Google Maps results. With some work, you could find your business appearing in the top three maps results (known as the google 3 pack). Gaining a position in the Google 3 pack will seriously improve your online visibility when potential customers are searching for businesses like yours. As a local service provider, you should: 

• Encourage customers to review your business
• Regularly upload photos of your work
• Respond personally to reviews 

Embracing Innovation and Technology

To stay ahead in the competitive double glazing industry, it is essential to embrace innovation and technology. Stay updated with the latest trends and advancements in the industry, such as energy-efficient windows, smart home integration, and sustainable materials. By offering innovative solutions and leveraging technology in your marketing efforts, you can differentiate yourself from competitors and attract more leads.

Engaging with Customers and Providing Excellent Customer Service

Engaging with customers past and present is a key strategy for generating free leads for your double glazing company. By providing excellent customer service and promptly responding to inquiries and reviews, you can build trust and confidence in your business. Positive interactions and customer reviews also improve your online reputation and increase your chances of being recommended to others. Additionally, engaging with customers through discussions and answering questions can help your website rank higher on search engines, leading to more leads.

Crucially, responding quickly to customer enquiries has a very significant impact on conversion of the leads you generate. The difference between a follow-up call made on the day of enquiry and one two or three days later will amount to many thousands of pounds annually in lost sales and profit. A study in the Harvard Business Review concluded that firms that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to have a meaningful conversation with a key decision maker. According to a lead response time stats from a Lead Connect survey, 78% of customers buy from the company that responds to their enquiry first.

The Lynx CRM gives you tools to help, such as forwarding prospect details by SMS from the office to field staff and providing mobile phone access to prospect information to salespeople on the road. This saves hours compared with paper-based notes. Lynx  also has a dashboard that tracks key metrics such as the time taken to visit a prospect and to issue a quote, so you can see for yourself the effect of timeliness on sales.

In Conclusion

Generating leads for your double glazing company requires a strategic and comprehensive approach. By implementing the strategies discussed in this guide, such as optimising your website, leveraging PPC advertising, utilising lead generation platforms, and embracing innovation, you can significantly increase your lead generation and drive the growth of your business. Remember, consistency and continuous improvement are key to staying ahead in the dynamic world of lead generation for double glazing companies.